We believe in and promote Ethical Fashion with an emphasis on diversity as well as social responsibility. We are interested in all Southwest and American West fashion design, to include the beautiful rainbow of other cultural fashions from all over the world. We work with those who have a real passion for our beautiful New Mexico Culture and the limitless possibility a REAL. AND TRUE person with “…beauty from the inside out” can bring.

Featured Video

More videos

Santa Fe Fashion Week is featuring Sparrow Dance Productions for our 2014 SFFW featured Entertainment

Christina Daly, Director of Sparrow Dance Productions is the featured entertainment for SFFW 2014 : bridging a rousing gap of gender-bending exotica in fashion runway art. Only at Santa Fe Fashion Week.

Sparrow Dance Productions Will be joining Santa Fe Fashion Week 2014 as our featured entertainment

We’re simply thrilled here at SFFW to have Sparrow Dance supporting us again this year as our featured entertainment. We love the edginess and style the company brings to the table – and as a surprise during one of our Industry-Night Gatherings – Christina leaked some information to us and one of her dancers about what she’ll be bringing to us at our upcoming show! True to our own brand at SFFW, we encourage and promote “…beauty from the inside-out” in all of its forms, and strive to encourage  tough conversations in fashion. We live in the heart of the wild, wild west and the spirit of that is found not just in the fashion we bring, but in the quality of the entertainment value we host as well.

 Click Here For More Info About Sparrow Dance






SFFW is featuring three celebrity designers this year! Introducing Robin Ross-Fleming of Adagio Eveningwear – official evening-wear designer for Dancing With The Stars AND Orlando Dugi Fashion…

… In addition to Aaron Fust of Syrup Swimwear! (Scroll below for more info or click on this link to his designer page here on santafefashionweek.com)

from Orlando Dugi's "Timeless" Collection 2014

from Orlando Dugi’s “Timeless” Collection 2014

Newest 2014 Prom Dress by Robin Ross-Fleming

Newest 2014 Prom Dress by Robin Ross-Fleming

Celebrity Designer Aaron Fust of Syrup Swimwear is on the Cover of Sports Illustrated!

The perfect swimwear for Southwest Scene-Stealers!

The perfect swimwear for Southwest Scene-Stealers!

With New Mexico being home to World-Class resorts, and destination places, SFFW is pleased to feature Aaron Fust of Syrup Swimwear as our premiere upscale swimwear designer. His travels to exotic destination spots along the Mediterranean and South America have inspired the culture he’s helped to create here in the US – creating lifestyle-wear for poolside fashion where the the suit must be suitable and versatile enough to translate from daytime lounging to night-time scene stealing.

Once only found within a closed group of competition enthusiasts, upscale boutiques, and amongst stars-in-the-know, the secret that has been Syrup Swimwear is now officially OUT! – now gracing the cover of Sports Illustrated!

Congratulations Aaron Fust! Thank you for your many contributions to the fashion world! We are so pleased and proud to have you on our team!


We here at SFFW are so proud!

We here at SFFW are so proud!

Find/Shop Syrup Swimwear

More on Aaron Fust

His designer page here at Santa Fe Fashion Week

Photo Credits: Ojos Caliente: A place for rest, relaxation, and top-notch dining. The country’s oldest, and most exclusive hotsprings.

Syrup Swimwear/Sports Illustrated photos Courtesy Aaron Fust


Allie Olson Will Host SFFW 2014!

Allie OlsonGet ready to rock this year’s Santa Fe Fashion Week with Allie Olson, super popular and successful Phoenix designer and boutique owner on the rise who is going to host BOTH runway shows. We are talking celebrities, parties and fun, fun, fun! You want to be hanging with Allie Ollie this year!

For our fans from the past, you definitely will remember Allie Ollie as one of our premiere designers from 2013. She brought an awesome and compelling line of creations that blew everyone away. And now we have this emerging diva of design bringing it all on stage with an entire new line of genius designers.

So the burning question remains: will this year produce another design diva of the quality and creativity of our 2014 hostess, Allie Olson? There is only one way to find out: be there and see for yourself!

For more information and to keep up to date on all the SFFW news, check out our announcement in our news section/blog.

Santa Fe Fashion Week will be held September 17th-20th at the Santa Fe Convention Center this year.


Santa Fe Fashion Week TV is Hosted By Bobbi Jeen Olson, Who is Also the Featured Model for Santa Fe Fashion Week This Year!



From 2013… this is where we do our trunk show – partnering with local artists and galleries, showcasing our talented designers and their wares


Our Sponsors
Support our SFFW sponsors!
Visit all of our sponsors.
The Venue
The 2014 Santa Fe Fashion Week will be held at the Santa Fe Convention Center. Support all of our sponsors and designers by visiting their sites and pages! More information can be found on our venue page.
SFFW Designers
Click image to visit designer's page.
SFFW Producers
Click image to see all Producers.
SFFW 2013
Click image to visit Photo Ops.